Axe is a male grooming product brand owned by the British business Unilever that is marketed to a younger male demographic.
Axe 5 | Product Launch
We were approached by their creative agency at the time to concept and craft key visuals for the brand’ss marketing across their socials as they introduced 5 of their new variants in Ghana.
Problem:
How do we introduce the variants in an unconventional way, highlighting more than just the product benefits?
Solution:
Craft an abstract, yet symbolic visual mystery around each of the variants personified as embodying a particular quality.
Digital Content
Progressively we provided simple digital material that was intended for their socials.
