Carter Global LLC is a multinational Courier Service Company based in the UK with branches globally. Their aim is to provide world-class logistics solutions through the engagement of highly skilled and motivated human capital & efficient technology.
Carter Global LLC - The Art of Delivery Speed
Challenge:
Carter has been in existence for more than a decade engaging a lot of their clients with relatively little focus on branding and overall outlook. They need a brand refresh as they expanded to new territories but wanted a bit more oomph to it. How can we show people what we do in the simplest, most creative way possible?
Solution:
With this in perspective, we crafted vibrant branding and a series of key visuals that highlighted each of their major services and other service collaterals. For their digital platforms as well as website
Brand Identity:
Carter Global needed a brand refresh as they expanded to new territories with prime focus on their logo and distinct Carter Orange Pantone. We led with a straightforward Brand Identity Package that defined what they actively see to deliver.
Key Visual Development
To highlight the 3 Major Services they offer, we keened in on a set of intentionally crafted pieces that highlighted each of their services.
Design Development
Deep-diving into our creative process we love to experiment with new ideas and explore how far we can pull them across to the final look. Here’s a look at what did/did not make it into the final product
