CERELAC is an infant cereal with milk for the complementary feeding of babies from 6 months and 8 months. CERELAC is fortified with Iron, Zinc, Iodine, and Vitamins to cover the high nutritional needs of babies at the critical age of rapid growth and development, and to support brain and cognitive development. It also contains Bifidus BL which supports babies’ natural defenses.
Cerelac - Nutritious Delicious
In collaboration with Wildrness Productions, we built this Full CGI spot to showcase the new vibrant look for the Cerelac Wheat 400g. Same great taste, and refreshing new packaging.
Challenge:
The client’s primary objective was “How do we launch our new label, in a fun-loving way that speaks to mums that Cerelac has a brand new packaging with the same great taste”
Solution:
Craft a fun-loving motion design piece that tells mothers, that Cerelac comes in brand new packaging but is still the fun-loving product their kids love. The key hook for this spot was the specific sound cues that draw you to the appeal and target market of the brand
Look Development & Styleframes
We tailored a unique themed environment to match the product look and feel more so, to convey a more welcoming space, depictive of that serene environment mothers would love to feed their kids in. Everything else just rolled on through that and we developed accordingly. We love to explore style frames and are freeform and iterative.
